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Audience-Engagement Latent Dirichlet Allocation for Personal Branding Analysis on Twitter

Social media platforms influence personal branding through ongoing interactions between content creators and their audiences. Conventional topic modeling approaches, such as Latent Dirichlet Allocation (LDA), assign equal importance to all documents and do not account for variations in audience enga...

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Enregistré dans:
Auteurs principaux: Faizah, Bor-Shen Lin
Format: Artigo
Langue:Inglês
Publié: IEEE 2026-01-01
Collection:IEEE Access
Sujets:
Topic modeling
LDA
audience engagement
personal branding
social media analysis
short-text topic modeling
Accès en ligne:https://ieeexplore.ieee.org/document/11573962/
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