The Effect of Live Streaming Interaction on Consumers' Purchase Intention in Bandung City: Social Presence as a Mediation Factor
In the digital era, live streaming has emerged as a widely used marketing strategy across e-commerce platforms. Social presence—defined as the perceived sense of social interaction during live streaming—is believed to significantly influence consumers’ purchase intentions. However, limited research...
সংরক্ষণ করুন:
| প্রধান লেখক: | , , |
|---|---|
| বিন্যাস: | Artigo |
| ভাষা: | Inglês |
| প্রকাশিত: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2025-07-01
|
| মালা: | Indonesian Interdisciplinary Journal of Sharia Economics |
| বিষয়গুলি: | |
| অনলাইন ব্যবহার করুন: | https://e-journal.uac.ac.id/index.php/iijse/article/view/7276 |
| ট্যাগগুলো: |
কোনো ট্যাগ নেই, প্রথমজন হিসাবে ট্যাগ করুন!
|