Loyalty programs: the vital safety feature for airlines to survive COVID-19
Purpose – The airline industry has been severely impacted by COVID-19 due to widespread travel restrictions. Its current response is crucial to ensure continued operations after the global pandemic is resolved. One resource the airlines are leveraging is loyalty programs. This study aims to examine...
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| Autori principali: | , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Emerald Publishing
2022-06-01
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| Serie: | International Hospitality Review |
| Soggetti: | |
| Accesso online: | https://www.emerald.com/insight/content/doi/10.1108/IHR-03-2021-0017/full/pdf |
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