The Effect of Airline Companies’ Advertising Campaigns on Passenger Buying Decision
The communication activities of the institutions, especially the marketing communication consisting of advertising, public relations activities, personal sales and sales development activities, play a decisive role in the decision-making processes of consumers. It is very important for organizations...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
İstanbul University-Cerrahpasa
2021-06-01
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| coleção: | Journal of Business Administration and Social Studies |
| Assuntos: | |
| Acesso em linha: | https://j-ba-socstud.org/index.php/pub/article/view/165 |
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