Trusting the Virtual: How Virtual Reality Advertising Influences Customer Decisions
This study aims to explore the impact of virtual reality, 360-degree video, static image advertisements on customer trust and their tendency to approach shared accommodation. A total of 306 questionnaires were collected through a within-subject field experiment and analysed using Smart PLS, to meas...
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| Автори: | , , , |
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| Формат: | Artigo |
| Мова: | Inglês |
| Опубліковано: |
Research Centre for Tourism, Sustainability and Well-being (CinTurs)
2025-12-01
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| Серія: | Journal of Tourism, Sustainability and Well-being |
| Предмети: | |
| Онлайн доступ: | http://www.cieo.pt/journal/J_4_2025/article2.pdf |
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