High-Altitude, High Value? Consumer Preferences and Willingness to Pay for Mountain Wines
This study examines consumers' willingness to pay (WTP) for mountain wines and assesses the potential impact of extending the EU quality term "mountain product" to the wine sector. A discrete choice experiment was conducted with 256 wine consumers from the Veneto region (Italy). In the experiment, p...
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| Principais autores: | , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
FrancoAngeli
2026-04-01
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| coleção: | Economia Agro-Alimentare |
| Assuntos: | |
| Acesso em linha: | https://journals.francoangeli.it/index.php/ecagoa/article/view/21367 |
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