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CREATIVITY AND INNOVATION IN TECHNOLOGY AND OPERATIONS MANAGEMENT THROUGH BRAINSTORMING

This research develops an exploratory study on the impact of brainstorming on students' creativity and innovation. Therefore, the purpose of this research study is to advance on: how much the creativity and innovation of students increases with the use of brainstorming; how contextual variables inf...

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Autores principales: Ana Cruz Suarez, Juan-Gabriel Martínez-Navalón, Vera Gelashvili, Giovanni Herrera-Enríquez
Formato: Artigo
Lenguaje:Inglês
Publicado: Academia Europea de Dirección y Economía de la Empresa 2022-03-01
Colección:Journal of Management and Business Education
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Acceso en línea:https://jmbe2.redaedem.org/index.php/JMBE/article/view/75
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