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IMPLEMENTATION OF AUGMENTED REALITY TECHNOLOGY FOR MARKETING STRATEGIES AND USER EXPERIENCE IN RETAIL SME INDONESIA

This study investigates the impact of Augmented Reality (AR) technology on the customer experience at Miracle MacBook, contextualized within the Indonesian SME landscape. AR enhances user engagement by blending virtual elements with the physical world, offering an immersive shopping experience. The...

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Principais autores: Ricky Fernando, Kerenhapukh Piay Turangan, Felix Mario Suphangat, Agung Stefanus Kembau
פורמט: Artigo
שפה:Inglês
יצא לאור: Universitas Nusa Cendana 2024-07-01
סדרה:Journal of Management Small and Medium Enterprises (SME's)
נושאים:
Augmented Reality
User Experience
AR Prototype
Small Business Enterprise
גישה מקוונת:https://ejurnal.undana.ac.id/index.php/JEM/article/view/17567
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