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The impact of financial performance on the profitability of advertising agencies in the Slovak Republic

Background: To improve operational and financial policies regarding the allocation of existing and obtaining new resources, strategic decision-making, managers use indicators of financial performance. Purpose: The aim of this study is to analyze the impact of financial performance on the profitabili...

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Principais autores: Lehenchuk Serhii, Serpeninova Yuliia, Zavalii Tetiana, Juhaszova Zuzana, Kordošová Alena
Formato: Artigo
Idioma:Inglês
Publicado em: University of Novi Sad - Faculty of Economics, Subotica 2023-01-01
coleção:Strategic Management
Assuntos:
profitability
financial performance
advertising agencies
regression analysis
return on assets
Acesso em linha:https://scindeks-clanci.ceon.rs/data/pdf/1821-3448/2023/1821-34482301041L.pdf
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