Detection System of Promotion Abuse Using Similarity and Risk Scoring Methods

Offering promotion coupons is one of the most popular strategies of online marketing to attract new customers and increase customer loyalty. However, this strategy opens chances for fraud risk as the coupons are being redeemed multiple times using fake accounts. This risk becomes a burden to marketi...

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Detalles Bibliográficos

Principais autores:	Cut Fiarni, Arief Samuel Gunawan, Ishak Anthony
Formato:	Artigo
Idioma:	Inglês
Publicado:	Universitas Gadjah Mada 2022-08-01
Series:	Jurnal Nasional Teknik Elektro dan Teknologi Informasi
Assuntos:	detection system promotion abuse levenshtein edit base exact similarity risk scoring exploratory factor analysis e-commerce
Acceso en liña:	https://jurnal.ugm.ac.id/v3/JNTETI/article/view/3743
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