ON THE ISSUE ABOUT THE EFFECTIVENESS OF NARRATIVE ADVERTISING IN POPULAR SCIENCE JOURNALS

The issue of studying the effectiveness of advertising in popular science journals does not occupy a large place in scientific research. This state of affairs is challenging, since the activities of popular science journals are aimed at attracting the attention and interest of young people, creative...

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Номзүйн дэлгэрэнгүй

Үндсэн зохиолчид:	E. V. Shcherbakova, D. M. Belugina, E. V. Zvonova
Формат:	Artigo
Хэл сонгох:	Inglês
Хэвлэсэн:	Publishing House of the State University of Management 2020-09-01
Цуврал:	Вестник университета
Нөхцлүүд:	advertising efficiency functions media text narrative narrative advertising semiotic approach specificity of perception structure
Онлайн хандалт:	https://vestnik.guu.ru/jour/article/view/2369
Шошгууд:	Шошго нэмэх Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!