Unfolding the Linguistic Features of Newspaper Advertisements in India
The language of advertisements aims at precise, clear, pointed, and arresting communication. Like all communicative endeavours, in advertising, getting the message across is of prime importance. However, the use of language in advertising is of a particular character because the advertiser cannot a...
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| Autori principali: | , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Asociación Colombiana de Profesores de Ingles
2012-12-01
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| Serie: | HOW |
| Soggetti: | |
| Accesso online: | http://howjournalcolombia.org/index.php/how/article/view/43 |
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