Insights on purchase intention of mutton shashlik - A survey of Chinese consumers based on fsQCA

Various factors influence the purchases of meat products by consumers, and their final purchasing behavior has a temporal and logical relationship with their willingness to buy. Such willingness is an effective indicator of purchasing behavior. In this study, sensory appeal, brand loyalty, price, co...

Fuld beskrivelse

Bibliografiske detaljer

Principais autores:	Guanhua Cai, Che Shen, Xinnan Wu, Meiqi Ding, Ting Zhao, Yutong Li, Bo Wang, Dengyong Liu
Format:	Artigo
Sprog:	Inglês
Udgivet:	Elsevier 2024-12-01
Serier:	Future Foods
Fag:	Consumer purchase intention Fuzzy-set qualitative comparative analysis (fsQCA) Meat consumption Configuration analysis
Online adgang:	http://www.sciencedirect.com/science/article/pii/S2666833524001527
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!