Human–AI Service Co-Management for Airlines: Reducing Digital Friction in AirAsia’s AskBo
Virtual assistants are integral to digital customer service; however, users often experience emotional, cognitive, and interactional challenges during AI-mediated interactions. This study introduces Perceived Digital Friction as a framework to explain psychological discomfort in human–AI service co...
محفوظ في:
| المؤلفون الرئيسيون: | , , |
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| التنسيق: | Artigo |
| اللغة: | Inglês |
| منشور في: |
Academica Press Solutions
2026-01-01
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| سلاسل: | Malaysia Journal of Invention and Innovation |
| الموضوعات: | |
| الوصول للمادة أونلاين: | https://journal.academicapress.org/aps/index.php/mjii/article/view/322 |
| الوسوم: |
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