Reasons that contribute to the attendance or absence of fans (as consumers) at soccer stadiums

The purpose of this study is to understand the factors which contribute to fans of a certain soccer club (as consumers and their respective behaviors) attending or not soccer matches in the state of São Paulo (Brazil). The survey follows a quantitative approach using questionnaires with the Motives...

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Podrobná bibliografie

Hlavní autoři:	Isaac Aparecido Caldeira Rodrigues dos Santos, Felipe Bárbaro Bortoleto, Mariane Cristina Vedana, Eric David Cohen, Leandro Carlos Mazzei
Médium:	Artigo
Jazyk:	Inglês
Vydáno:	Universidade Federal de Pernambuco 2024-06-01
Edice:	Consumer Behavior Review
Témata:	Consumidor Torcedor Futebol Estádio.
On-line přístup:	https://periodicos.ufpe.br/revistas/index.php/cbr/article/view/254480
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