“Home Based Women Entrepreneurs and Social Media: Identifying Challenges and Opportunities Using Grounded Theory Analysis.”
This research provides insight into the opportunities of doing business on social media and identifies the motivators encouraging women to consider this business option. It also identifies the hurdles and challenges that home-based women entrepreneur face. A series of interviews were conducted with...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado: |
Asia Academic Press
2026-03-01
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| Series: | Journal of Asia Entrepreneurship and Sustainability |
| Assuntos: | |
| Acceso en liña: | https://www.asiaentrepreneurshipjournal.com/index.php/jaes/article/view/179 |
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