APPLICATION OF CHI SQUARE TEST IN MARKETING RESEARCH
The paper brings into focus the usefulness of chi square test in the field of marketing research. A chi square test represents a statistical tool based on the chi-square distribution of probability, which is easy to apply by a non-mathematician researcher in order to provide an efficient business s...
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| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
University of Petrosani
2017-12-01
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| coleção: | Annals of the University of Petrosani: Economics |
| Assuntos: | |
| Acesso em linha: | https://www.upet.ro/annals/economics/pdf/2017/p2/Dura-Driga.pdf |
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