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APPLICATION OF CHI SQUARE TEST IN MARKETING RESEARCH

The paper brings into focus the usefulness of chi square test in the field of marketing research. A chi square test represents a statistical tool based on the chi-square distribution of probability, which is easy to apply by a non-mathematician researcher in order to provide an efficient business s...

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Gorde:
Xehetasun bibliografikoak
Egile Nagusiak: CODRUȚA DURA, IMOLA DRIGĂ
Formatua: Artigo
Hizkuntza:Inglês
Argitaratua: University of Petrosani 2017-12-01
Saila:Annals of the University of Petrosani: Economics
Gaiak:
Sarrera elektronikoa:https://www.upet.ro/annals/economics/pdf/2017/p2/Dura-Driga.pdf
Etiketak: Etiketa erantsi
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