Engaging the public with antimicrobial resistance through social media videos—a content analysis study
IntroductionYouTube, the dominant global video-sharing social media platform, has created new opportunities to provide regulated health content directly with the public, including on broader public health threats such as antimicrobial resistance (AMR). Little is known about the most effective strate...
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| Principais autores: | , , , , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
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Frontiers Media S.A.
2026-03-01
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| Series: | Frontiers in Public Health |
| Assuntos: | |
| Acceso en liña: | https://www.frontiersin.org/articles/10.3389/fpubh.2026.1770727/full |
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