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STARTUP MARKETING STRATEGY TO ATTRACT VENTURE CAPITAL AT THE AGE OF DIGITALIZATION

The article deals with the current state of startup ecosystem, its constraints and incentives, comparisons with traditional business models. The authors pay attention to an issue of attracting venture capital to finance newborn projects in the modern world. The key problems of the startups are outl...

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Autors principals: Olena Kanishchenko, Yuliia Kuznetsova
Format: Artigo
Idioma:Inglês
Publicat: Izdevnieciba “Baltija Publishing” 2020-10-01
Col·lecció:Economics & Education
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Accés en línia:http://baltijapublishing.lv/index.php/econedu/article/view/1020
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