Does the legitimacy of countries influence the internationalization of emerging market multinationals
Legitimacy is fundamental to business internationalization and access to new markets. This variable is particularly important for emerging market multinationals (EMNEs) as they face numerous obstacles, including the information that consumers in the host country have about these companies in additio...
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| Autores principales: | , , , |
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| Formato: | Artigo |
| Lenguaje: | Espanhol |
| Publicado: |
Elsevier
2024-01-01
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| Colección: | European Research on Management and Business Economics |
| Materias: | |
| Acceso en línea: | http://www.sciencedirect.com/science/article/pii/S2444883423000207 |
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