On the Im/Propriety of Brand Names
This paper asks what kind of modifications we might have to make to our conventional understandings of proper names to accommodate the im/propriety of brand names. On the basis of ethnographic research on a naming crisis at a Mumbai advertising agency, I suggest that the classic anthropological noti...
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| Autor principal: | |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Centre d’Etudes de l’Inde et de l’Asie du Sud
2015-09-01
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| coleção: | South Asia Multidisciplinary Academic Journal |
| Assuntos: | |
| Acesso em linha: | https://journals.openedition.org/samaj/3986 |
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