Understanding the role of destination imagery in mountain destination choice. Evidence from an exploratory research
The present study explores the imagery of mountain tourism destinations. The research is based on customer-based brand equity and destination choice models, and addresses destination imagery through the concepts favourite destination (FD) and autobiographical memory. Through an online, multilingual...
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| Glavni autori: | , , , |
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| Format: | Artigo |
| Jezik: | Inglês |
| Izdano: |
Varna University of Management
2019-07-01
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| Serija: | European Journal of Tourism Research |
| Teme: | |
| Online pristup: | https://ejtr.vumk.eu/index.php/about/article/view/381 |
| Oznake: |
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