Assessing Message Deployment During Public Health Emergencies Through Social Media: Empirical Test of Optimizing Content for Effective Dissemination

BackgroundDuring an infodemic, timely, reliable, and accessible information is crucial to combat the proliferation of health misinformation. While message testing can provide vital information to make data-informed decisions, traditional methods tend to be time- and resource-...

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Autores principales:	Paola Pascual-Ferrá, Neil Alperstein, Julia Burleson, Amelia M Jamison, Ananya Bhaktaram, Sidharth Rath, Rohini Ganjoo, Satyanarayan Mohanty, Daniel J Barnett, Rajiv N Rimal
Formato:	Artigo
Lenguaje:	Inglês
Publicado:	JMIR Publications 2024-07-01
Colección:	Journal of Medical Internet Research
Acceso en línea:	https://www.jmir.org/2024/1/e50871
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