The Link between Innovation and Customer Relationship Management: The Analysis of WEB Discourse of Multinational Companies

Multinational companies (MNCs) compete each other in a very tough business environment. They try to gain new customers while maintaining the old ones and improving the relationships with them. In order to achieve customer satisfaction and loyalty, MNCs develop strong customer relationship management...

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Detalhes bibliográficos

Principais autores:	Ioan-Alexandru Rîpa, Luminița Nicolescu
Formato:	Artigo
Idioma:	Inglês
Publicado em:	Editura ASE 2024-03-01
Colecção:	Revista de Management Comparat International
Assuntos:	innovation customer relationship management multinational companies consumer goods
Acesso em linha:	https://www.rmci.ase.ro/no25vol1/06.pdf
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