RESEARCH OF GENDER-BASED BEHAVIOURAL DIFFERENCES IN THE PURCHASING DECISION-MAKING PROCESS

The goal of this paper is to explore changes in consumer behavior which were caused by mo-dern consumer trends with the accent on gen-der-based differences in behavior by purcha-sing process. Consumer behavior in the pur-chasing process depends on a great number of factors, and one of them is certa...

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Κύριοι συγγραφείς:	Dijana Tevšić, Arnela Nanic
Μορφή:	Artigo
Γλώσσα:	Inglês
Έκδοση:	Faculty of Economics, University of Tuzla 2020-05-01
Σειρά:	Economic Review
Θέματα:	consumer behavior gender-based differences purchasing habits trends
Διαθέσιμο Online:	https://er.ef.untz.ba/index.php/er/article/view/63
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