Reputation as a factor of competitive advantages and long-term development of the company

In the context of globalization, digital transformation, and information transparency, corporate reputation represents a strategic resource and a key factor in shaping a company's long-term competitive advantages. It has been established that in a world where more than half of the market capitalizat...

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Bibliografiska uppgifter

Huvudupphov:	Olena Yevtushenko, Hanna Haponenko, Irina Shamara
Materialtyp:	Artigo
Språk:	Inglês
Utgiven:	V. N. Karazin Kharkiv National University 2025-12-01
Serie:	Вісник Харківського національного університету імені В.Н. Каразіна: Серія Міжнародні відносини, економіка, країнознавство, туризм
Ämnen:	corporate reputation reputational capital competitive advantages intangible assets strategic development corporate social responsibility reputational risk reputation management sustainable development online reputation goodwill
Länkar:	https://periodicals.karazin.ua/irtb/article/view/28854
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