The Impact of Creative Digital Marketing on the Sustainability of MSME Businesses: A Mediating Role of Marketing Performance
Creativity in digital marketing is essential in today's digital economy, where businesses need to adapt to the rapid changes brought by digital innovation. The declining trend in the contribution of MSMEs is worrying for the economy and the business world. MSMEs need to maximize digital marketing cr...
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| 主要な著者: | , |
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| フォーマット: | Artigo |
| 言語: | Inglês |
| 出版事項: |
UNIVERSITAS PENDIDIKAN NASIONAL
2023-12-01
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| シリーズ: | Jurnal Ilmiah Manajemen dan Bisnis |
| 主題: | |
| オンライン･アクセス: | https://journal.undiknas.ac.id/index.php/manajemen/article/view/4546 |
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