The application of modern media with an emphasis on satellite: media use and gratification approach
Satellite channels play an important role on building a connection among people with the same nationality who live in different parts of the world. The primary question is on how to serve various people with appropriate programs. In this paper, we present an empirical study among 310 audiences of sa...
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| Principais autores: | , , |
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| Format: | Artigo |
| Sprog: | Inglês |
| Udgivet: |
Growing Science
2012-08-01
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| Serier: | Management Science Letters |
| Fag: | |
| Online adgang: | http://www.growingscience.com/msl/Vol2/msl_2012_44.pdf |
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