Challenges of Implementing Digital Marketing from the Perspective of Small and Medium Enterprises Managers

EXTENDED ABSTRACT IntroductionDigital marketing is vital for businesses to thrive in the digital age, enabling them to connect with their audience effectively, drive conversions, and stay competitive in a rapidly evolving marketplace. Digital marketing holds significant importance for Small and Medi...

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Autors principals:	Maryam Soleimani, Zahra Zakeri Nasrabadi, Pari Naz Forjanizadeh
Format:	Artigo
Idioma:	Persa
Publicat:	Yazd University 2024-08-01
Col·lecció:	کاوش‌های مدیریت بازرگانی
Matèries:	electronic marketing challenges content production challenges media selection challenges marketing strategy selection strategy development challenges
Accés en línia:	https://bar.yazd.ac.ir/article_3497_6cfafea3ef25d2a13f34bf8df04baf20.pdf
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