Reference-dependent preferences and loss aversion: A discrete choice experiment in the health-care sector
This study employs a Discrete Choice Experiment (DCE) in the health-care sector to test the loss aversion theory that is derived from reference-dependent preferences: The absolute subjective value of a deviation from a reference point is generally greater when the deviation represents a loss than wh...
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| Autori principali: | , |
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| Natura: | Artigo |
| Lingua: | Inglês |
| Pubblicazione: |
Cambridge University Press
2008-02-01
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| Serie: | Judgment and Decision Making |
| Soggetti: | |
| Accesso online: | https://www.cambridge.org/core/product/identifier/S1930297500001509/type/journal_article |
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