ANALYSING DESTINATION IMAGE FROM A CONSUMER BEHAVIOUR PERSPECTIVE
Trough a narrative literature review, this article frames the evolution of destination image within the evolution of destination branding. Main theories used, methodologies, relevant findings and implications to marketing practice are identified. Four relevant conclusions are extracted: first, recen...
Kaydedildi:
| Asıl Yazarlar: | , |
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| Materyal Türü: | Artigo |
| Dil: | Inglês |
| Baskı/Yayın Bilgisi: |
Research Centre for Tourism, Sustainability and Well-being - CinTurs; University of Algarve
2018-09-01
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| Seri Bilgileri: | Journal of Spatial and Organizational Dynamics |
| Konular: | |
| Online Erişim: | http://www.cieo.pt/journal/J_3_2018/article1.pdf |
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