New tourism product forecasting – application of Bass Diffusion Model and Grey Forecasting Model
Previous researches usually applied Bass diffusion model (BDM) in forecasting the new product in various areas. This is the first application of BDM to the new tourism product since the model had been developed by Frank M. Bass in 1969. On the other hand, Grey forecasting model able to deal with li...
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| Hauptverfasser: | , , |
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| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Universiti Malaysia Pahang Publishing
2020-12-01
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| Schriftenreihe: | Data Analytics and Applied Mathematics |
| Schlagworte: | |
| Online-Zugang: | https://journal.ump.edu.my/daam/article/view/4635 |
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