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Social Media Marketing: The Past, Present and Future

Social Media Marketing (SMM) has impacted marketing significantly in the past decade. This study uses bibliometric and content analysis to examine academic research on Social Media Marketing (SMM). Focusing on the Scopus database, the research analyzed 899 papers from 2011 to 2021, excluding duplica...

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Principais autores: Charunayan Kamath. R, Sivakumar Alur
Format: Artigo
Sprog:Inglês
Udgivet: Regional Information Center for Science and Technology (RICeST) 2024-10-01
Serier:International Journal of Information Science and Management
Fag:
social media
digital media
e-marketing
social media marketing
Online adgang:https://ijism.isc.ac/article_716096_505acc20fb62bafea6c5ea20ab5c4a5a.pdf
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