THE DYNAMICS OF FAN LOYALTIES FROM THE TEAM TO THE SUPERSTAR
This study investigates the dynamics of fan loyalty in professional football, with a specific focus on Universitatea Craiova. Drawing on 150 valid survey responses, the research explores how supporter loyalty shifts along a continuum from team-based identification to superstar-oriented commitmen...
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| Hauptverfasser: | , , , , , , , , |
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| Format: | Artigo |
| Sprache: | Inglês |
| Veröffentlicht: |
Academica Brâncuşi
2025-12-01
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| Schriftenreihe: | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
| Schlagworte: | |
| Online-Zugang: | https://www.utgjiu.ro/revista/ec/pdf/2025-06/51_BARBU.pdf |
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