The mediating roles of cost leadership and cost focus strategies on innovation capabilities and export performance. Results from an emerging country
Although there are several studies analyzing how cost leadership and cost focus competitive strategies influence export performance, this article examines the relationship between innovation capabilities (ICs) and export performance (ExPf), as well as the mediating effects of cost leadership and cos...
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| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Taylor & Francis Group
2024-12-01
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| Colecção: | Cogent Business & Management |
| Assuntos: | |
| Acesso em linha: | https://www.tandfonline.com/doi/10.1080/23311975.2024.2375410 |
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