Transparency as a Trust Catalyst: How Self-Disclosure Strategies Reshape Consumer Perceptions of Unhealthy Food Brands on Digital Platforms

Digital food-ordering apps make it simple to buy indulgent drinks yet hard to judge their health risks. We conducted five online experiments (N = 1048) to compare two messages for sugary beverages: self-promotion that stresses taste and self-disclosure that plainly warns “high sugar/high calories”....

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Autors principals:	Cong Sun, Jinxi Ji, Xing Meng
Format:	Artigo
Idioma:	Inglês
Publicat:	MDPI AG 2025-06-01
Col·lecció:	Journal of Theoretical and Applied Electronic Commerce Research
Matèries:	digital marketing consumer trust self-disclosure strategies corporate social responsibility digital food-ordering platforms
Accés en línia:	https://www.mdpi.com/0718-1876/20/2/133
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