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RELEVÂNCIA DA ESTRATÉGIA DE COOPETIÇÃO PARA AS IES: O POSICIONAMENTO DO CENTRO UNIVERSITÁRIO CATÓLICO DE SANTA CATARINA

The competition from consolidators in the educational market has intensified in the national and regional markets, such as Santa Catarina State, pressing the small and medium size IES to establish strategies of competition, cooperation and coopetition. The purpose of this position paper is to presen...

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書誌詳細
主要な著者: Jorge Gaio, Luiz Carlos Duclós, Hélio Gilberto Amaral
フォーマット: Artigo
言語:Espanhol
出版事項: Universidade Federal de Santa Catarina 2012-01-01
シリーズ:Revista Gestão Universitária na América Latina
主題:
オンライン・アクセス:http://www.redalyc.org/articulo.oa?id=319327515004
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