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ADMINISTRATIVE MANAGEMENT AS A MECHANISM FOR RISK MANAGEMENT OF ENTERPRISES' GREEN TRANSITION AND BRAND DEVELOPMENT IN THE CONTEXT OF CIRCULAR ECONOMY

The article explores the theoretical and applied aspects of administrative management as a mechanism for managing the risks associated with the green transition of enterprises and as a tool for brand development within the framework of the circular economy. The study is grounded in the growing rele...

Ausführliche Beschreibung

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Bibliografische Detailangaben
Hauptverfasser: Larysa Tiesheva, Olena Fridman, Marko Zelenskyi
Format: Artigo
Sprache:Inglês
Veröffentlicht: Izdevnieciba “Baltija Publishing” 2025-05-01
Schriftenreihe:Green, Blue and Digital Economy Journal
Schlagworte:
Online-Zugang:http://baltijapublishing.lv/index.php/gbdej/article/view/2846
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