Public Relation Strategy in Improving Brand Awareness of Bright Gas 5,5 kg at PT Pertamina (Persero) Mor III

The purpose of this research was to know the strategies used by public relations of PT PERTAMINA (Persero) MOR III to improve brand awareness of 5,5 Kg Bright Gas product, which was new. The research used a qualitative descriptive method by case studies, which had restricted clearly through the exis...

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Detalhes bibliográficos

Principais autores:	Handy Martinus, Dinda Angelina
Formato:	Artigo
Idioma:	Inglês
Publicado em:	Bina Nusantara University 2018-11-01
coleção:	Humaniora
Assuntos:	public relations, public relations strategy, brand awareness
Acesso em linha:	https://journal.binus.ac.id/index.php/Humaniora/article/view/4736
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