IMPROVING THE MARKETING STRATEGY INTO 7PS+ FOR SUSTAINABILITY: A STUDY OF BALI TOURISM, INDONESIA
This article discusses the strategic role of the sales and marketing team in the accommodation business in achieving sustainable tourism development in Bali. The aim is to find ideal sales and marketing practices that can contribute to sustainable tourism development in the tourism industry in Bali....
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| Autors principals: | , , , |
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| Format: | Artigo |
| Idioma: | Inglês |
| Publicat: |
iVolga Press
2020-08-01
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| Col·lecció: | Russian Journal of Agricultural and Socio-Economic Sciences |
| Matèries: | |
| Accés en línia: | https://rjoas.com/issue-2020-08/article_02.pdf |
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