Predicting Fashion Involvement by Media Use, Social Comparison, and Lifestyle: An Interaction Model
This study theoretically connects a host of communication and sociological variables with individuals’ cognitive fashion involvement. Our empirical model tests an interaction effect through which media use, social comparison, and lifestyle produce a joint effect on fashion involvement. A random sam...
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| Auteurs principaux: | , |
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| Format: | Artigo |
| Langue: | Inglês |
| Publié: |
USC Annenberg Press
2017-10-01
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| Collection: | International Journal of Communication |
| Sujets: | |
| Accès en ligne: | https://ijoc.org/index.php/ijoc/article/view/5578 |
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