CORPORATE SOCIAL RESPONSIBILITY AN EMERGING TREND IN SUSTAINABLE MARKETING COMMUNICATION

Corporate Social Responsibility (CSR) has become a prominent concept in the business world, garnering significant global attention for its role in helping companies establish and maintain sustainable relationships with their stakeholders. To gain a competitive advantage, many companies strive to pos...

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Autors principals:	Gouri S. Dev, C.R. Jayaprakash, S. Nithiyanandhan
Format:	Artigo
Idioma:	Inglês
Publicat:	ICT Academy of Tamil Nadu 2025-08-01
Col·lecció:	ICTACT Journal on Management Studies
Matèries:	corporate social responsibility stakeholder corporate citizen brand image
Accés en línia:	https://ictactjournals.in/IJMS/ArticleDetails?id=22311
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