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The mediation of consumer emotions between visual merchandising and impulsive buying during the Covid-19 pandemic in an emerging market

This study investigates how consumer emotions mediate the relationship between visual merchandising and impulse buying and was underpinned by the Stimulus Organism Response Theory. Data was collected from 1000 consumers through an online survey was analyzed through SPSS-AMOS and tested the hypothese...

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Autori principali: Mothusi John Ramaabya, Rina Makgosa
Natura: Artigo
Lingua:Inglês
Pubblicazione: Taylor & Francis Group 2025-12-01
Serie:Cogent Business & Management
Soggetti:
Consumer emotions
COVID-19
impulse buying
visual merchandising
emerging market
Retail Marketing
Accesso online:https://www.tandfonline.com/doi/10.1080/23311975.2025.2586265
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