The effect of trust on consumers’ online purchase intention: An integration of TAM and TPB
The aim of this research is to investigate the effects of different factors on Vietnamese consumers’ online shopping intention based on Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB). A questionnaire was designed and sent directly to the respondents through the Internet. Afte...
Furkejuvvon:
| Váldodahkkit: | , , , |
|---|---|
| Materiálatiipa: | Artigo |
| Giella: | Inglês |
| Almmustuhtton: |
Growing Science
2019-05-01
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| Ráidu: | Management Science Letters |
| Fáttát: | |
| Liŋkkat: | http://www.growingscience.com/msl/Vol9/msl_2019_119.pdf |
| Fáddágilkorat: |
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