Evaluation of the five senses and the perceived value of customer loyalty in the insurance industry using the Fuzzy Hierarchy Analysis (FAHP) method.
Abstract The purpose of this research is to evaluate the five senses and the perceived value of customer loyalty in the insurance industry using the Fuzzy Hierarchy Analysis (FAHP) method. The research method is applicable in terms of purpose and descriptive-survey based on the method of data collec...
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| Autori principali: | , , |
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| Natura: | Artigo |
| Lingua: | Persa |
| Pubblicazione: |
Iranian Business Management Association
2025-08-01
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| Serie: | ارزش آفرینی در مدیریت کسب و کار |
| Soggetti: | |
| Accesso online: | https://www.jvcbm.ir/article_196095_816e23dc2d45e40dae3fde6e57dccde2.pdf |
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