The Impact of AI Technology on Content Creation Efficiency and Creativity: A Mixed-Methods Analysis in Digital Media Industry

The rapid advancement of artificial intelligence (AI) has profoundly transformed digital content creation, particularly in enhancing efficiency and supporting creativity. This study investigates the impact of AI technologies, such as GPT-4, DALL·E, and Synthesia, on the efficiency and creativity of...

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Hauptverfasser:	Akshaj Kilewala, Bharat Manoj, Ayushi Rawat, Ashwini Parihar, Laura Rejo, Prabhat Paswan
Format:	Artigo
Sprache:	Inglês
Veröffentlicht:	Universitas Sains dan Teknologi Komputer 2025-10-01
Schriftenreihe:	International Journal of Graphic Design
Schlagworte:	artificial intelligence content creation digital creativity efficiency human-ai collaboration
Online-Zugang:	https://journal.stekom.ac.id/index.php/ijgd/article/view/2753
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