PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN WISATAWAN MELAKUKAN AKTIVITAS DIVING PADA BLUE SEASON BALI
In the era of Marketing 4.0, the rapid digitization has created a new face of competition reflected by shifting business practices, as well as consumer behavior from pre-purchase to post-purchase. Aside from companies that are constantly adaptive to technological advancements, consumers are becoming...
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| Principais autores: | , , |
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| Formato: | Artigo |
| Idioma: | Inglês |
| Publicado em: |
Universitas Udayana
2021-07-01
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| coleção: | Jurnal IPTA |
| Acesso em linha: | https://ojs.unud.ac.id/index.php/pariwisata/article/view/61979 |
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