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Innovative Strategic Leader Transforming From a Low-Cost Strategy to Product Differentiation Strategy

After the 2008 economic slowdown, and with increasing assault from enterprises from emerging economies, many innovative strategic leaders of multinational enterprises are forced to radically transform their enterprises. They often choose to change from low-cost strategy to innovation-driven product...

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Bibliografski detalji
Glavni autor: Ray R Gehani
Format: Artigo
Jezik:Inglês
Izdano: Universidad Alberto Hurtado 2013-05-01
Serija:Journal of Technology Management & Innovation
Teme:
Online pristup:https://www.jotmi.org/index.php/GT/article/view/1128
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