“#I-Am-Engaged”: Conceptualization and First Implementation of a Multi-Actor Participatory, Co-designed Social Media Campaign to Raise Italians Citizens’ Engagement in Preventing the Spread of COVID-19 Virus

The COVID-19 pandemic forced health authorities around the world to introduce public health measures to contain the risks of contagion. This greatly impacted on citizens’ quality of life, often raising concerns and reactance. There is an ongoing urgent need to promote and sustain behavioral changes...

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Principais autores:	Guendalina Graffigna, Caterina Bosio, Mariarosaria Savarese, Marina Barello, Serena Barello
Formato:	Artigo
Idioma:	Inglês
Publicado em:	Frontiers Media S.A. 2020-11-01
Colecção:	Frontiers in Psychology
Assuntos:	COVID-19 behavioral change health engagement communication campaign prevention Patient Health Engagement Model
Acesso em linha:	https://www.frontiersin.org/articles/10.3389/fpsyg.2020.567101/full
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