The Effect of Subliminal Advertising Perception on Customer Loyalty
The main purpose of the study is to examine the impact of subliminal advertising perceptions on customer loyalty among users of public and private banks. In addition, the study aims to determine whether subliminal advertising perceptions and customer loyalty levels differ significantly according to...
Guardado en:
| Autores principales: | , |
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| Formato: | Artigo |
| Lenguaje: | Inglês |
| Publicado: |
Süleyman Demirel Üniversitesi
2025-05-01
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| Colección: | SDÜ Vizyoner Dergisi |
| Materias: | |
| Acceso en línea: | https://dergipark.org.tr/tr/download/article-file/4214824 |
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